This year's CarBuyer Buyer's Award unarguably goes to budget brand, Dacia. Last year, the unknown carmaker announced plans to introduce a series of models in the UK, and within 12 months it has turned the low-cost car market on its head.
Its transparent approach to selling cars has brought something totally new to the market, while its no-haggle policy gives buyers a clear sticker price and no worry of being ripped off. With Dacia, the price you see is the price you pay. For many, the process of buying a car can be a daunting one – so by removing the fear, the carmaker aims to give customers a simple, unique and hassle-free buying experience. The fact Dacia offers unrivalled value and the cheapest new car on sale today only helped bolster its position at the top of our table.
With a range of cars that favour function over frivolity, Dacia believes you should only pay for what you need. With its Sandero supermini starting at just £5,995, customers can get the space and practicality of a supermini but for less than the price of a second-hand citycar. The brand's Duster SUV tells a similar story, offering unrivalled value and 4x4 style from just £8,995.
Although entry-level cars are very sparsely equipped, both mid-spec and flagship cars come with plenty of technology. The modest pricing for both car and equipment mean buyers can easily specify what they want for their money, without the fear of prices spiraling.
Dacia has been the fastest growing car brand in Europe since 2004, and hopes to continue this success now that it's made its mark in the UK. If it continues to offer such transparent value in well-designed and simple packages, the future looks very bright indeed.