Car Buyer

Raunchy Toyota Yaris Competition Ad Gets Banned. Watch It Here, It’s Ace.


Toyota's new Yaris ad competition got people's juices flowing. But the winner was so racy it got banned. Check it out here.

[See the latest iMOTOR magazine here]

Sex sells. Fact. But we really rather like the way this ad, created for a competition in Australia pushes the boundaries of getting a bit of risqué content onto our computer screens.

Only in Oz
The ad is a response to a competition held in Australia. Toyota partnered up with legendary ad agency Saatchi and Saatchi, who offered an AUS$7,000 prize – that’s about £4 grand – for the best short film made about the Toyota Yaris.

Stimulating
Obviously the Yaris isn’t the most stimulating of subject matter, but this clip – which certainly meets the brief of being creative and original – proves that given a bit of thought, the supermini can be seen in a whole new light.

The ad won the comp
This entry, entitled “Clean Getaways” was voted as the best by the judging panel. However, some spoil-sports decided that it went a bit too far and complained.

In the competition guidelines it states that films “must not break the law, be immoral, contain any obscene language portray the Toyota Yaris in a negative manner or show reckless or careless driving that is against the law.” We can’t see how it contravenes any of the rules. Judge for yourself here:

 

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