Audi A8 2017 pictures

Beneath its conservative looks there lies serious computing power and the very latest technology

Audi has worked hard to give the A8 an individual look, but it still doesn't feel like a huge stretch beyond older models

Look closely and you'll see subtle 'blisters' over the wheels, but they don't exactly leap out at you

The dominant 'singleframe' grille is in full effect, though, and is flanked by high-tech matrix LED headlamps

The rear end, meanwhile, wears a band of OLED rear lamps that present a welcome ceremony when you unlock the car

The overall look is smart and businesslike, but not exactly inspirational

However, after a little time behind the wheel the A8 really impresses.

Although its 'level 3' autonomous features aren't yet approved for use, the A8 is a pleasure to drive

Active LED headlamps incorporate automatic high beam

The A8 range also incorporates a long-wheelbase A8 L model, and will soon boast a plug-in hybrid e tron

Audi's latest engine labelling system continues to baffle, though. The 3.0-litre diesel is the 50 TDI – 55 TFSI the petrol.

It's inside, though, that the A8 really comes to life, courtesy of a striking and extremely advanced dashboard