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When cars meet fashion: 10 stylish collaborations

To some, a car is more than an a means of transportation – it’s a fashion accessory on four wheels. Car manufacturers are well aware of this and have been catering for the tastes of style-conscious buyers for decades.

One of the easiest ways for car companies to inject some chic into their products is a tie-up with an expert in the field, be it a fashion brand or retailer. Special editions and one-offs can be spun-off to great effect, with their success almost guaranteed.

Here are some of our favourite collaborations between car makers and fashion brands.

  • Citroen 2CV6 Special by Hermes

    Citroen 2CV6 Special by Hermes In celebration of the 60th anniversary of the Citroen 2CV in 2008, French fashion brand and leather specialist Hermès took the iconic ‘tin snail’ and treated a 1989 2CV6 Special model to a luxurious –&

  • Citroen 2CV6 Special by Hermes

    Hermes Citroen 2CV6 Special

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  • Paul Smith Mini

    Paul Smith Mini Rover collaborated with fashion designer Paul Smith in 1998 to create the limited-edition Paul Smith Mini. This wasn’t a cynical stickers-and-paint special, though; Smith’s influence could be seen in the attention to

  • AMC Gremlin Levi’s edition

    AMC Gremlin Levi’s edition In what was perhaps the most comprehensive tie-up between a fashion brand and a car manufacturer, the American Motor Corporation joined forces with Levi’s in 1973 to create a thoroughly blue version of its

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  • AMC Gremlin Levi’s edition

    AMC Gremlin Levi’s edition

  • Caterham Seven Harrods special edition

    Caterham Seven Harrods special edition In 2016, London department store Harrods began offering its customers a bespoke version of the Caterham Seven 420S, with ‘almost infinite’ personalisation options. A Harrods special edition was

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  • Caterham Seven Harrods special edition

    Caterham Seven Harrods special edition

  • Mercedes S-Class Coupe – Swarovski headlights With luxury cars, the devil is in the detail. Mercedes knows this well – its options lists are famously in-depth, with everything from Burmester stereos to night vision making

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  • Mercedes S-Class Coupe – Swarovski headlights
  • Maserati/Ermenegildo Zegna

    Maserati/Ermenegildo Zegna Italy is known for high fashion and fast cars and the two worlds have collided on a few occasions. Perhaps the most successful is Maserati’s tie-up with Ermenegildo Zegna – the fashion brand’s silks a

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  • Maserati Quattroporte GranLusso with Ermenegildo Zegna silk trim

    Maserati Quattroporte GranLusso with Ermenegildo Zegna silk trim

  • Fiat 500 by Gucci

    Fiat 500 by Gucci Few cars have been sold in as many special-edition forms as the Fiat 500. Predictably, a number of these have been in conjunction with Italian brands, including Diesel, Riva and Ferrari. One of the most well-execut

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  • DS 3 Ines de la Fressange

    DS 3 Ines de la Fressange Yves Saint Laurent, Orla Kiely, BRM Chronographes, Benefit; the list of famous brands and designers that have lent their name to limited-run versions of the DS 3 (and its Citroen DS3 predecessor) is longer

  • BMW i3 Mr Porter

    BMW i3 Mr Porter High-end online fashion retailer Mr. Porter helped BMW make a special version of its i3 EV. The limited-edition car was launched in 2016 and was intended to be ‘reminiscent of the classic tuxedo’ – something evidenc

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  • Smart forjeremy

    Smart forjeremy Yes, those are wings on the back of a Smart! Fashion designer Jeremy Scott was let loose on the EV version of the ForTwo in 2012. Famous for his use of a wing motif across his fashion designs, Scott didn’t hold back

  • Smart forjeremy

    Smart forjeremy

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