Audi A8 2017 gallery

Audi hopes its latest A8 has the technology – and the looks – to beat its super-luxury rivals

The new Audi A8 competes with the Mercedes S-Class and BMW 7 Series for luxury saloon sales

Audi claims that it's the most technologically advanced car the marque has ever offered

Although the silhouette doesn't seem radically different, there are a lot of subtle changes.

A larger single frame grille dominates the front end of the car

The sides of the car are more heavily sculptured, to catch the light more expressively

The roofline is a little more curvaceous than previously

Blistered wheel arches are most clearly apparent over the rear wheels

The rear lights extend the full width of the car, and use mobile phone-style OLED technology

The interior really expresses the technology that abounds in the new A8

You'll notice a near absence of physical buttons and dials. Instead, 'natural' voice control is used...

...along with two tiers of full-colour touchscreen displays with haptic feedback

The best seat in the car belongs to the passenger who doesn't sit behind the driver

That seat offers massage and heating facilities for your body and feet, as well as advanced connectivity systems

The Audi A8 is also able to read the road ahead, to pre-warn the suspension of bumps approaching

Despite bristling with technology, Audi has kept the A8 low-key

Each detail becomes more interesting the closer you look

An e-tron plug-in hybrid model is expected soon, using the 3.0-litre V6 TFSI petrol engine