Audi hopes its latest A8 has the technology – and the looks – to beat its super-luxury rivals
The new Audi A8 competes with the Mercedes S-Class and BMW 7 Series for luxury saloon sales
Audi claims that it's the most technologically advanced car the marque has ever offered
Although the silhouette doesn't seem radically different, there are a lot of subtle changes.
A larger single frame grille dominates the front end of the car
The sides of the car are more heavily sculptured, to catch the light more expressively
The roofline is a little more curvaceous than previously
Blistered wheel arches are most clearly apparent over the rear wheels
The rear lights extend the full width of the car, and use mobile phone-style OLED technology
The interior really expresses the technology that abounds in the new A8
You'll notice a near absence of physical buttons and dials. Instead, 'natural' voice control is used...
...along with two tiers of full-colour touchscreen displays with haptic feedback
The best seat in the car belongs to the passenger who doesn't sit behind the driver
That seat offers massage and heating facilities for your body and feet, as well as advanced connectivity systems
The Audi A8 is also able to read the road ahead, to pre-warn the suspension of bumps approaching
Despite bristling with technology, Audi has kept the A8 low-key
Each detail becomes more interesting the closer you look
An e-tron plug-in hybrid model is expected soon, using the 3.0-litre V6 TFSI petrol engine
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