Volvo to trial autonomous cars with UK families on public roads

‘Drive Me London’ scheme will test self-driving cars with members of the public

Volvo’s cars have long been synonymous with safety, from the invention of the now-ubiquitous three-point seatbelt, to the ambitious assertion that nobody will be killed or seriously injured in a Volvo by 2020.

The Swedish-based, Chinese-owned brand is now indicating that it sees autonomous cars as the way forward in its quest to reduce the amount of crashes on our roads.

The Drive Me London programme will begin in Spring 2017, with up to 100 self-driving Volvos taking to Britain’s streets by 2018.

Unlike some companies, such as Google, which are trialling self-driving technology with professional drivers and corporate employees, Volvo is selecting members of the public to take part in the scheme. It hopes that the data collected from everyday journeys will make significant contributions to development of its nascent autonomous-driving programme.

Precise details of how the scheme will work have yet to be announced, but it’s thought that test drivers will also be included during some stages of the trials, which are being developed in conjunction with vehicle security firm Thatcham Research.

We’re still a long way off truly self-driving cars, but Volvo predicts that by 2021, many manufacturers will offer drivers the opportunity to drop ‘out of the loop’, handing control of the car over to autonomous systems for certain periods of a journey.

Volvo hopes that by fitting cars with self-driving technology in the future, it’ll be possible to reduce the number and severity of collisions, while also improving journey times and pollution levels as the driving process becomes ever-more streamlined.

Most Popular

New Toyota GR86 unveiled
2021 Toyota GR86 - front 3/4 view
Toyota
6 Apr 2021

New Toyota GR86 unveiled

Best new car deals 2021
i20
Deals
9 Apr 2021

Best new car deals 2021

UK road tax rules for 2021 explained
2021 Road Tax explained
Tips and advice
8 Apr 2021

UK road tax rules for 2021 explained

Tips & advice

View All
Car dashboard warning lights: the complete guide
Tips and advice
28 Dec 2020

Car dashboard warning lights: the complete guide

Electric car charging stations: a complete guide
Tips and advice
10 Nov 2020

Electric car charging stations: a complete guide

PCP vs HP – what's the difference?
Tips and Advice
23 Mar 2020

PCP vs HP – what's the difference?

Average speed cameras: how do they work?
Average speed cameras: how do they work?
Tips and advice
24 Feb 2021

Average speed cameras: how do they work?

Best cars

View All
Best car interiors
Best cars
10 Mar 2020

Best car interiors

Best electric cars
Best cars
24 Dec 2020

Best electric cars

Best cheap-to-run cars
Toyota Prius front 3/4 cornering
Best cars
1 Feb 2021

Best cheap-to-run cars

The UK's top 10 fastest hot hatchbacks
Hot hatches
9 Apr 2020

The UK's top 10 fastest hot hatchbacks