Video: Lexus joins forces with superhero for Super Bowl ad

Lexus LS to star in the biggest day in advertising during Super Bowl LII

The Lexus LS 500 F Sport will play a starring role during TV coverage of the Super Bowl – the culmination of the American football league, NFL.

The advert has been produced in conjunction with Lexus and Marvel Studios’ new superhero movie Black Panther. The advert, called Long Live The King, shows character T’Challa, as Black Panther, recovering a stolen batch of the mythical ore, vibranium.

At the same time, he’s due to represent his country as king at a world leadership conference. Lexus says the “Lexus LS 500 F Sport is the only vehicle both powerful and luxurious enough to keep pace with a superhero and provide suitable transport for a monarch”.

The advert uses actual footage from the Black Panther movie, featuring many of the film’s actors, costumers and members of the technical team. The soundtrack features ‘Legend Has It’ by hip-hop act Run The Jewels.

Mindy Hamilton, Marvel’s senior vice president of global partnerships and marketing, said: “This spot feels beautifully cinematic from start to finish.

“With a character as important as Black Panther and a brand as iconic as Lexus, we knew that we had to rise to the occasion by creating something unforgettable. It’s a climactic moment for all of us as we come together to celebrate this wonderful collaboration and enjoy the big game.”

The Super Bowl’s ad breaks are widely regarded to be one of the most exclusive and expensive advertising slots in the world. This year marks the fourth time Lexus has featured.

Most Popular

Electric Citroen Ami to launch in the UK next year
2022 Citroen Ami
Citroen Ami
21 Sep 2021

Electric Citroen Ami to launch in the UK next year

New 2022 Toyota RAV4 Adventure revealed
Toyota RAV4 Adventure
Toyota RAV4
14 Sep 2021

New 2022 Toyota RAV4 Adventure revealed

Top 10 best small estates 2021
Skoda Octavia Estate
Skoda Octavia Estate
22 Sep 2021

Top 10 best small estates 2021

Tips & advice

View All
Car dashboard warning lights: the complete guide
Car dashboard symbols and meanings
Tips and advice
10 Aug 2021

Car dashboard warning lights: the complete guide

Electric car charging stations: a complete guide
Electric car charging station
Tips and advice
3 Jun 2021

Electric car charging stations: a complete guide

PCP vs HP – which type of car finance is right for you?
PCP vs HP
Tips and advice
15 Jun 2021

PCP vs HP – which type of car finance is right for you?

Average speed cameras: how do they work?
Average speed cameras: how do they work?
Tips and advice
23 Jul 2021

Average speed cameras: how do they work?

Best cars

View All
Top 10 best car interiors 2021
Peugeot 208 hatchback
Best cars
25 Jun 2021

Top 10 best car interiors 2021

Top 10 best electric cars 2021
Volkswagen ID.3
Best cars
12 Aug 2021

Top 10 best electric cars 2021

Top 10 best cheap-to-run cars 2021
Toyota Prius front 3/4 cornering
Best cars
10 Jun 2021

Top 10 best cheap-to-run cars 2021

The UK's top 10 fastest hot hatchbacks
Mercedes AMG A45 - rear
Hot hatches
25 Jun 2021

The UK's top 10 fastest hot hatchbacks