Lagonda Vision Concept shows Aston Martin's electric future

Geneva concept launches Aston Martin’s all-electric luxury sub-brand

Aston Martin has revealed its Lagonda Vision Concept – a luxurious EV whose design previews two new models set to arrive by 2023 under the revived Lagonda name. Aston Martin claims that Lagonda “aims to be the world’s first zero-emission luxury brand”.

Production of the first new Lagonda model is set to begin in 2021; the Vision Concept was displayed alongside two scale models – a coupe and an SUV – which showed how its futuristic design could be interpreted for future Lagondas.

The concept’s design is forward-thinking and, according to Aston Martin chief creative officer Marek Reichman, “distinctive and luxurious without being grandiose”. The car’s rakish profile, short, low bonnet, eye-catching front end and dramatic rear doors give it its own character, while integrating references to previous models with the Lagonda name – especially the ultra-exclusive Aston Martin Lagonda Taraf introduced in 2015.

Reichman confirmed that the Lagonda’s styling is deliberately set apart from that of its Aston Martin siblings. He suggested that the car’s design came from “the need to make a bold design statement, to establish Lagonda as a company of the future and to show how technological advancement can help liberate design, too.

“So while Aston Martin design language can be seen as organic and natural, that of Lagonda is more sculptural, shocking and challenging,” he said.

The anti-traditional theme continues inside the Lagonda Vision Concept, where unusual design and materials come together to create a luxurious, modern interior. The seats are trimmed in wool, while carbon-fibre, ceramics and silk are used elsewhere for trim, functional buttons and carpets respectively.

Lagonda is preparing for a fully autonomous future and as such the Vision Concept previews what a ‘level four’ autonomous vehicle might include – in this case, a steering wheel that can be used on either side of the car or folded away completely. The front seats can rotate to face the rears, too. Lagonda claims the car would be fully aware of its surroundings and offer sophisticated connectivity and cyber security.

The Vision Concept’s EV capabilities are similarly futuristic: Lagonda suggests a real-world range of 400 miles, with a full wireless charge completed in just 15 minutes. Four-wheel drive also features.

Only time will tell exactly what form Lagonda’s first production model will take – and just how much of the Vision Concept’s design and technology will make its way to showrooms.

Most Popular

Best new car deals 2022: this week’s top car offers
Mazda MX-5 Deals
Deals
21 Jan 2022

Best new car deals 2022: this week’s top car offers

Top 10 best cheap-to-run cars 2022
Toyota Prius front 3/4 cornering
Best cars
17 Jan 2022

Top 10 best cheap-to-run cars 2022

UK road tax 2022: VED tax rates and bands explained
2021 Road Tax explained
Car tax
20 Jan 2022

UK road tax 2022: VED tax rates and bands explained

Tips & advice

View All
Car dashboard warning lights: the complete guide
Car dashboard symbols and meanings
Tips and advice
10 Aug 2021

Car dashboard warning lights: the complete guide

Electric car charging stations: a complete guide
Electric car charging station
Tips and advice
5 Nov 2021

Electric car charging stations: a complete guide

PCP vs HP – which type of car finance is right for you?
PCP vs HP
Car buying
21 Jan 2022

PCP vs HP – which type of car finance is right for you?

Average speed cameras: how do they work?
Average speed cameras: how do they work?
Tips and advice
23 Jul 2021

Average speed cameras: how do they work?

Best cars

View All
Top 10 best car interiors 2022
Peugeot 208 hatchback
Best cars
25 Jun 2021

Top 10 best car interiors 2022

Top 10 best electric cars 2022
Ioniq 5
Best cars
19 Jan 2022

Top 10 best electric cars 2022

Top 10 best cheap-to-run cars 2022
Toyota Prius front 3/4 cornering
Best cars
17 Jan 2022

Top 10 best cheap-to-run cars 2022

The UK's top 10 fastest hot hatchbacks 2022
Audi RS 3 driving - front view
Hot hatches
21 Jan 2022

The UK's top 10 fastest hot hatchbacks 2022