Skip advert
Advertisement
News

New DS flagship: chic, aero-focused EV to draw on 1960s heritage

DS to embrace the electric age with a sleek new flagship, drawing inspiration from the iconic Citroen DS

DS electric car render
  • All-new electric car from DS
  • Focus on aerodynamics
  • Design to draw from brand’s heritage

The premium car market might be in for a shakeup, as French carmaker DS reveals that an all-new electric flagship could be on the way. The upcoming BMW and Audi rival would serve as the spearhead for the brand’s new EV-only future, ushering in a new era of design for the brand that leans heavily into its rich heritage.

Advertisement - Article continues below

Spun off from Citroen in 2014, DS sits as the premium offering in the Stellantis group, but it’s never enjoyed quite the same sales success as established German rivals such as BMW and Mercedes. A new flagship model that draws inspiration from the iconic and well-loved Citroen DS models of the 20th century could be what the carmaker needs to break into the mainstream as it looks to shift towards an all-electric future.

What will the new DS flagship look like?

We spoke with DS CEO Olivier François to find out about the future of DS and its plans for its next flagship model. He told us, “DS is going electric. I think that’s a good time for DS because we are the only new brand with a legacy. Not a legacy with a DNA, but with a pedigree. That’s very interesting.”

Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

Speaking further about what DS could draw from its legacy, François says, “There are a few cars in automotive history that have become iconic because they are extremely aerodynamic. [The UK] may have the Jaguar E-Type, but for sure, the [Citroen] DSs of the sixties and seventies were exactly that. They had this incredibly iconic look, an iconic design that everyone recognised, everyone loves and everyone remembers.”

Citroen DS

“If we can tie back to this design DNA, we can have the best-looking and, more importantly, the most meaningful aero-designed electric car in a world of new brands where we are ourselves a new brand.”

Advertisement - Article continues below

Our exclusive preview image gives an impression of this new direction of aero-focused design, leaning into the low-slung, sleek profile of the original Citroen DS. A slim air intake at the front would provide cooling for the battery pack, while rear wheel covers could be used to reduce drag. A similar daytime-running light design to that used for the DS7 SUV might be used to provide the electric DS with a recognisable visual motif.

What do we know about the specs and performance of the new DS?

As DS falls under the ownership of parent-brand Stellantis, its new model is likely to make use of the new STLA Large platform, recently deployed under the new Jeep Wagoneer S, along with other EV componentry shared between sister brands.

Talking to us about the different EV ingredients available to DS, Francois said, “it’s very, very exciting. We are going to have a 700-plus kilometre [435-mile] range, and DS will be one of the very first to introduce this battery, which is absolutely perfect. It comes at a cost, but DS is premium, so it’s perfectly fine.”

There’s even a possibility that an adjustable hydraulic suspension system could return, like the one used in the original Citroen DS, with Francois saying, “I still love the idea of the hydraulic suspension. Not just to go down when you drive, but to go up to facilitate ingress. I mean, people now love SUVs for that.”

When will the new DS flagship be released?

DS has yet to confirm a timeline for its new electric flagship, but we know that Stellantis plans to launch eight new EVs on its STLA Large platform from 2024 to 2026. So far, only models from Jeep, Dodge, Alfa Romeo, Chrysler and Maserati are confirmed to be on the way, but that still leaves room for the new DS to appear within the next 48 months.

Read our in-depth review of the DS 9, the French marque’s current range-topper…

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

Dacia Spring review – Britain’s cheapest new EV
Dacia Spring facelift front 3/4 tracking
In-depth reviews
12 Jul 2024

Dacia Spring review – Britain’s cheapest new EV

New MG Cyber GTS Concept reimagines the Cyberster as a stunning hardtop coupe
MG Cyber GTS Concept rear quarter
News
11 Jul 2024

New MG Cyber GTS Concept reimagines the Cyberster as a stunning hardtop coupe

Ford Capri returns! Coupe reborn as new all-electric SUV
Ford Capri front quarter
News
10 Jul 2024

Ford Capri returns! Coupe reborn as new all-electric SUV

Volkswagen ID.7 has the longest range in its class thanks to new battery
Volkswagen ID7 Pro S Match
News
8 Jul 2024

Volkswagen ID.7 has the longest range in its class thanks to new battery

Most Popular

Best new car deals 2024: this week’s best PCP finance offers
Carbuyer best new car deals hero
Deals
5 Jul 2024

Best new car deals 2024: this week’s best PCP finance offers

All-new MG HS aims to “disrupt the market”
MG HS teaser profile
News
1 Jul 2024

All-new MG HS aims to “disrupt the market”

Ford Capri returns! Coupe reborn as new all-electric SUV
Ford Capri front quarter
News
10 Jul 2024

Ford Capri returns! Coupe reborn as new all-electric SUV

Tips & advice

View All
Car dashboard warning lights: the complete guide
Car dashboard symbols and meanings
Tips and advice
26 Mar 2024

Car dashboard warning lights: the complete guide

Electric car charging stations: a complete guide
Public EV charge point
Tips and advice
11 Jan 2023

Electric car charging stations: a complete guide

PCP vs HP – which type of car finance is right for you?
PCP vs HP
Tips and advice
17 May 2022

PCP vs HP – which type of car finance is right for you?

Average speed cameras: how do they work?
Average speed cameras: how do they work?
Tips and advice
21 Mar 2024

Average speed cameras: how do they work?

Best cars

View All
Top 10 best car interiors
Peugeot 208 hatchback
Best cars
25 Jun 2021

Top 10 best car interiors

Top 10 best electric cars 2024
Best electric cars
Best cars
16 May 2024

Top 10 best electric cars 2024

Top 10 best cheap-to-run cars 2024
The best cheap-to-run cars 2023
Best cars
2 Jan 2024

Top 10 best cheap-to-run cars 2024

The UK's top 10 fastest hot hatchbacks 2024
Fastest hot hatchbacks hero
Best cars
2 Jan 2024

The UK's top 10 fastest hot hatchbacks 2024