BMW 4 Series Individual styling option launched

New styling options for the BMW 4 Series have been announced, allowing customers to specify special colours and trims that aren’t normally offered on cars in the range.

The Individual styling programme is designed to make the 4 Series attractive to a wider audience by allowing a greater level of customisation. Special extras were only previously available on request and at BMW’s discretion, but there is now sufficient demand to offer the service as an official styling package.

The Individual programme will be available on both the coupe and upcoming convertible versions of the 4 Series, and first images released by BMW show the coupe in ‘Citrine Black’ and the convertible in ‘Pyrite Brown’.

The BMW 4 Series coupe gets special 19-inch alloy wheels, as does the convertible, and inside customers can choose to upgrade to fine-grain brown leather and fine-wood ‘Plane Auburn’ dark trim.

In addition to the Pyrite Brown paintwork, the BMW 4 Series convertible also gets fine-wood ‘Ash Grain’ trim in white with matching white leather upholstery. Special ‘BMW Individual’ badging will feature throughout the interior, with images showing a leather steering wheel and the white leather upholstery carrying the branding.

BMW will offer the upcoming BMW M3 and BMW M4 models with the Individual styling option too, while those who want the style but not the performance can opt for sporty M Performance parts if they don’t want the full M4 experience.

Prices start at £29,420 for the BMW 420i SE model, rising to £45,040 for the four-wheel drive BMW 435d xDrive M-Sport version.

The open top BMW 4 Series Convertible range starts at £37,015 for the 2.0-litre petrol SE model and finishes with the top-of-the-range 3.0-litre petrol 435i M-Sport.

For everything you need to know about the current BMW range, visit Carbuyer’s dedicated BMW page.