Volkswagen announces new options packs

Packs designed to help save buyers money

Volkswagen has announced a range of new option packs designed to help buyers save money on factory-fitted optional equipment.

The German manufacturer wants to help those building their perfect car through its online configurator by bundling “frequently bought together” options. Volkswagen says that purchasing these packs can save customers “at least 20%” compared to if they were bought separately.

Models to get the bundling treatment are the Volkswagen up! city car, Volkswagen Polo supermini and Volkswagen Golf family hatchback, along with the Volkswagen Tiguan SUV.

The up! has been given the Park and Convenience pack, which combines City Emergency Braking, parking sensors and the Maps & More sat-nav and infotainment unit for £695 – a saving of £175 compared to adding them individually.

The Polo hatchback can now be specced with the Convenience Pack, which comprises an auto-dimming rear-view mirror, automatic headlights, rain-sensing windscreen wipers and power-folding door mirrors. It costs £225, shaving £85 off the total of their individual list prices.

Golf buyers have a choice of two new packs: the Parking Pack adds parking assistance, a rear-view camera and a colour display to help make parking easier. The Tech Pack includes Dynaudio Excite speakers and the Discover Navigation Pro sat nav system. The exact price (and therefore savings) of these packs varies because of the huge choice of Golf models available.

The Tiguan SUV gets its own version of the Convenience pack, offering keyless entry, lane-keeping assistance and power-folding door mirrors. This pack will set buyers back £950 – £225 cheaper than adding those features individually.

Simon Lynch, product marketing manager at Volkswagen, says the packs mean that: “customers spend less time as well as money when choosing the perfect Volkswagen.”

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