Aston Martin launches AMR sub-brand

Aston Martin will launch a new range of cars under its newly-formed AMR banner. The name stands for Aston Martin Racing, the firm’s racing division.

The first car to wear AMR badges is the Aston Martin Vantage AMR, a limited-run model featuring numerous performance and styling upgrades. Both V8- and V12-engined cars are available; the latter is the most exclusive, accounting for just 100 of the total 300 examples to be built.

The Vantage AMR will be available as a coupe or roadster, with prices starting at £97,995 for a V8 Vantage AMR coupe.

Aston Martin’s successes in endurance motorsport have inspired the overall demeanour of the Vantage AMR, which has been developed with a focus on weight-saving and raucous performance. The V12 model produces 595bhp and is available with a seven-speed manual gearbox, while the V8 gets 430bhp and a more conventional six-speed gearbox; both are also available with Aston’s paddle-shift automated manual gearbox.

Four lairy two-tone colour schemes are available, as are a number of options from the new AMR Accessories range, including forged aluminium wheels, a titanium exhaust and a bold AMR Aero Kit, which includes carbon fibre spoilers and other aerodynamic aids. Inside, the Vantage AMR gets a high-quality makeover with extensive use of leather, Alcantara and carbon fibre. The cars’ interior colour schemes are matched to the exterior design.

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The AMR ‘Halo Pack’ is inspired by Aston Martin Racing’s 2016 World Endurance Championship-winning Vantage GTE, featuring green paintwork with lime green accents. A Union Jack-enameled badge is a no-cost option.

Aston Martin boss Dr Andy Palmer said: “As our most agile and athletic road car, and our long-time representative in the world of GT racing, [the Vantage] is the perfect model with which to introduce the exciting AMR range. Unmistakable in look and feel, the Vantage AMR will appeal to our most enthusiastic customers.”

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Other AMR models are likely to appear in due course, including versions of the DB11 and Vanquish models.