2021 Geneva Motor Show cancelled

Geneva cancelled as many exhibitors remain wary of travelling to the show

The 2021 Geneva Motor Show has been cancelled. Scheduled to take place from 4-14 March next year, the organisers have decided to cancel it because of poor demand from manufacturers and other participants.

Geneva Motor Shows have previously attracted over 600,000 visitors a year, but the event was cancelled in 2020 due to the coronavirus outbreak. It was due to be held in early March this year, just as the virus was gripping Europe, but Switzerland banned gatherings of more than 1,000 people a week before the show was due to start.

Best new cars coming in 2021

It’s reported that the show has struggled to survive financially, and the organisers were said to be promised over £9m in state aid if the show was to go ahead in 2021. The event looks set to be sold to the Palexpo conference centre, where the show is normally held.

The early cancellation of next year’s Geneva Motor Show suggests large motor shows may become a thing of the past. The cancellation of this year’s event meant car brands launched their new models online, instead of transporting cars, representatives and journalists to a physical location.

All similarly sized motor shows have been cancelled this year due to the coronavirus, and we may see more cancellations in future if car manufacturers decide these shows are still unsafe or simply unnecessary.

Geneva Motor Show 2020: the cars we would have seen

Recommended

New 2021 Audi Q4 e-tron available to order now
2021 Audi Q4 e-tron SUV - front 3/4 dynamic
Audi
5 Jul 2021

New 2021 Audi Q4 e-tron available to order now

Most Popular

New 2022 Toyota RAV4 Adventure revealed
Toyota RAV4 Adventure
Toyota RAV4
14 Sep 2021

New 2022 Toyota RAV4 Adventure revealed

Top 10 best small estates 2021
Skoda Octavia Estate
Skoda Octavia Estate
16 Sep 2021

Top 10 best small estates 2021

Ford Focus Active hatchback review
Ford Focus Active hatchback
Ford Focus Active hatchback
16 Sep 2021

Ford Focus Active hatchback review

Tips & advice

View All
Car dashboard warning lights: the complete guide
Car dashboard symbols and meanings
Tips and advice
10 Aug 2021

Car dashboard warning lights: the complete guide

Electric car charging stations: a complete guide
Electric car charging station
Tips and advice
3 Jun 2021

Electric car charging stations: a complete guide

PCP vs HP – which type of car finance is right for you?
PCP vs HP
Tips and advice
15 Jun 2021

PCP vs HP – which type of car finance is right for you?

Average speed cameras: how do they work?
Average speed cameras: how do they work?
Tips and advice
23 Jul 2021

Average speed cameras: how do they work?

Best cars

View All
Top 10 best car interiors 2021
Peugeot 208 hatchback
Best cars
25 Jun 2021

Top 10 best car interiors 2021

Top 10 best electric cars 2021
Volkswagen ID.3
Best cars
12 Aug 2021

Top 10 best electric cars 2021

Top 10 best cheap-to-run cars 2021
Toyota Prius front 3/4 cornering
Best cars
10 Jun 2021

Top 10 best cheap-to-run cars 2021

The UK's top 10 fastest hot hatchbacks
Mercedes AMG A45 - rear
Hot hatches
25 Jun 2021

The UK's top 10 fastest hot hatchbacks