New Dacia Bigster SUV to spearhead firm’s rebrand
The Bigster SUV will be the first to get the brand’s new logo and will be the largest Dacia to date
- Bigster will sit above Duster SUV in Dacia range
- Will provide buyers with a very affordable option in the large SUV market
- First model to get new branding and badge
The new Dacia Bigster SUV will be the first model to launch with the brand’s refreshed logo. Dacia has already filed a trademark for the new badge design, which features a minimalist font and will appear on the firm’s new models.
Dacia’s rebrand is part of a five-year strategy that promises greater efficiency for the design and production of the firm’s future models. The plan promises three new models by 2025, with the Bigster the first to be slated for production.
When it arrives, the Bigster will sit above the Duster in the firm’s range as the flagship, and will be available with both ‘alternative energy’ and hybrid powertrains. The new car will be a cut-price rival to medium SUV models including the Skoda Karoq and Volkswagen Tiguan, while also being an indirect competitor to bigger SUVs like the Skoda Kodiaq.
The new car is underpinned by the CMF-B platform, which is shared between Renault, Nissan and Mitsubishi. At 4.6 metres in length, the Bigster will be the largest Dacia model yet. Despite its size, Dacia has said the new car will still represent good value for money, with a price tag closer to that of smaller SUVs: “the Bigster is the Dacia way of making the C-segment accessible, delivering a larger, more capable vehicle at the cost buyers would expect from the segment below.”
The front of the car features a full-width grille which houses the latest version of Dacia’s Y-shaped signature headlight. It also features adjoining LED lights in the grille, as part of the front lightbar. Below this, a squared-off front bumper features a large central grille with a pair of vertical air intakes.
From the side, the Bigster shares several design cues with the smaller Duster SUV, such as the flared wheelarches that house large five-spoke alloy wheels. The entire lower part of the car features black-plastic body cladding. At the rear, a pair of Y-shaped tail lights features, alongside a clean tailgate design that features a large Dacia badge.
What does it mean for car buyers?
While the Bigster won’t arrive in showrooms for a few years, its dimensions place it in between a number of popular family SUVs such as the Skoda Karoq and Kodiaq. If Dacia can price the production model correctly, and we fully expect them to do so, then the Bigster could hold a lot of appeal for buyers looking for a more affordable large SUV.