New electric Jaguar XJ cancelled

Flagship Jaguar XJ saloon was set to rival the BMW i7 and Mercedes EQS

Jaguar XJ prototype
  • XJ was set to be one of the first electric luxury saloons
  • Jaguar plans to build more electric cars in the UK
  • Nameplate may return

The forthcoming Jaguar XJ replacement has been cancelled. The brand was believed to be deep into the process of developing the car but a change of emphasis at Jaguar has meant the new XJ is no longer part of the plan.

Much was said about the new Jaguar XJ, and in particular the availability of an electric powertrain for the first time. It would have rivalled the BMW i7, Tesla Model S and Mercedes EQS, and would likely have provided occupants with a very quiet cabin.

Jaguar’s new ‘Reimagine’ strategy focuses on turning the brand into one that only sells electric cars by 2025, and it also looks set to reposition itself as even more luxurious. While it seems odd that a luxurious electric Jaguar XJ has been cancelled as part of such plans, it may be that it was too expensive to produce a flagship with the performance and range to match its rivals.

Alternatively, the decision to axe the XJ may have come because of the architecture that would have underpinned it. Jaguar will develop its own electric platform - separate from sister company Land Rover - but we understand that the XJ was set to use Land Rover’s MLA platform, which can also welcome hybrid powertrains.

The new XJ was set to be built at Jaguar’s Castle Bromwich plant in Birmingham. It appears the brand is currently undecided about the future for the historic site. It may become a factory for electric car batteries and technology, with vehicles assembled in a newer site nearby.

Read our reviews of Jaguar’s current models here.

Recommended

Jaguar introduces new I-Pace Black model
Jaguar I-Pace Black edition
Jaguar
20 Apr 2021

Jaguar introduces new I-Pace Black model

Jaguar adds R-Dynamic Black to 2021 F-Type range
Jaguar F-Type R-Dynamic Black - Front 3/4
Jaguar
12 Apr 2021

Jaguar adds R-Dynamic Black to 2021 F-Type range

Jaguar Land Rover announces new electric future
Jaguar I-Pace
News
15 Feb 2021

Jaguar Land Rover announces new electric future

New Jaguar F-Pace SVR faster than before
Jaguar F-Pace
3 Dec 2020

New Jaguar F-Pace SVR faster than before

Most Popular

Best small SUVs
Best Small SUVS - Renault Captur
Small SUVs
14 May 2021

Best small SUVs

Best first cars
VW Up! - front
City cars
10 May 2021

Best first cars

Best new car deals 2021
Hyundai i20
Deals
14 May 2021

Best new car deals 2021

Tips & advice

View All
Car dashboard warning lights: the complete guide
Car dashboard symbols and meanings
Tips and advice
13 Apr 2021

Car dashboard warning lights: the complete guide

Electric car charging stations: a complete guide
Tips and advice
10 Nov 2020

Electric car charging stations: a complete guide

PCP vs HP – what's the difference?
Tips and Advice
23 Mar 2020

PCP vs HP – what's the difference?

Average speed cameras: how do they work?
Average speed cameras: how do they work?
Tips and advice
24 Feb 2021

Average speed cameras: how do they work?

Best cars

View All
Best car interiors
Best cars
10 Mar 2020

Best car interiors

Best electric cars
Volkswagen ID.3
Best cars
6 May 2021

Best electric cars

Best cheap-to-run cars
Toyota Prius front 3/4 cornering
Best cars
1 Feb 2021

Best cheap-to-run cars

The UK's top 10 fastest hot hatchbacks
Hot hatches
9 Apr 2020

The UK's top 10 fastest hot hatchbacks