Skip advert
Advertisement

Jaguar Land Rover announces new electric future

Land Rover to launch six electric cars by 2026 while Jaguar goes completely electric

Jaguar I-Pace
  • First electric Land Rover due in 2024
  • Electric Jaguar XJ cancelled
  • JLR to be carbon-neutral by 2039

Jaguar Land Rover boss Thierry Bollore has presented details of the company’s ‘Reimagine’ strategy, which will see Land Rover introduce a flurry of purely electric SUVs by 2026 and Jaguar repositioned as an electric-only luxury brand.

Advertisement - Article continues below

Land Rover’s model range is split into Range Rover, Defender and Discovery sections, but it sells more than six different models in total so there won’t be an electric version of each initially. A fully electric Land Rover line-up is coming by the end of this decade.

Jaguar, meanwhile, is set to become a fully electric brand by 2025. All its future models will sit on a new platform designed for EVs, which will be different from the platforms used by Land Rover’s models.

As a result, most of its current range, which includes the XE and XF saloons and the E-Pace and F-Pace SUVs, will be replaced or reworked in the next few years. New cars will probably sit alongside the existing Jaguar I-Pace, the brand’s first electric car, while the new plans cast doubt over the future of the Jaguar F-Type sports car.

One car that has definitely been cancelled is the electric Jaguar XJ limousine. This had seemed to be heading towards the final stages of development but the brand has confirmed that its flagship saloon has been cancelled. It does say, however, that the nameplate may be retained.

The shake-up comes after Jaguar Land Rover appointed new CEO, ex-Renault boss Thierry Bollore, last September. JLR hasn’t been on particularly firm financial ground in recent years, and the widespread embrace of pure EVs may be a way to start turning the tide.

JLR’s Castle Bromwich factory in Birmingham will produce the current models until the end of their lifespans but will then be repurposed - perhaps to make batteries or associated technology.

Read about the best electric cars on sale now.

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

Feistier Cupra Born VZ gets 322bhp and sports suspension – yours for £45k
Cupra Born VZ front quarter
News
18 Jul 2024

Feistier Cupra Born VZ gets 322bhp and sports suspension – yours for £45k

2024 Hyundai Ioniq 5: updated EV is now even cheaper
Hyundai Ioniq 5 2024 front quarter
News
18 Jul 2024

2024 Hyundai Ioniq 5: updated EV is now even cheaper

Tesla Model Y review – clever tech and practical, top charging access
Best Company Car: Tesla Model Y
In-depth reviews
18 Jul 2024

Tesla Model Y review – clever tech and practical, top charging access

BMW i5 Touring review – the premium electric estate to beat
BMW i5 Touring Carbuyer
In-depth reviews
16 Jul 2024

BMW i5 Touring review – the premium electric estate to beat

Most Popular

All-new Audi A5: the sleek successor to the Audi A4
Audi A5 Avant front quarter
News
16 Jul 2024

All-new Audi A5: the sleek successor to the Audi A4

Top 10 best used small SUVs to buy
Best used small SUVs
Best cars
12 Jul 2024

Top 10 best used small SUVs to buy

Best new car deals 2024: this week’s best PCP finance offers
Carbuyer best new car deals hero
Deals
5 Jul 2024

Best new car deals 2024: this week’s best PCP finance offers

Tips & advice

View All
Car dashboard warning lights: the complete guide
Car dashboard symbols and meanings
Tips and advice
26 Mar 2024

Car dashboard warning lights: the complete guide

Electric car charging stations: a complete guide
Public EV charge point
Tips and advice
11 Jan 2023

Electric car charging stations: a complete guide

PCP vs HP – which type of car finance is right for you?
PCP vs HP
Tips and advice
17 May 2022

PCP vs HP – which type of car finance is right for you?

Average speed cameras: how do they work?
Average speed cameras: how do they work?
Tips and advice
21 Mar 2024

Average speed cameras: how do they work?

Best cars

View All
Top 10 best car interiors
Peugeot 208 hatchback
Best cars
25 Jun 2021

Top 10 best car interiors

Top 10 best electric cars 2024
Best electric cars
Best cars
16 May 2024

Top 10 best electric cars 2024

Top 10 best cheap-to-run cars 2024
The best cheap-to-run cars 2023
Best cars
2 Jan 2024

Top 10 best cheap-to-run cars 2024

The UK's top 10 fastest hot hatchbacks 2024
Fastest hot hatchbacks hero
Best cars
2 Jan 2024

The UK's top 10 fastest hot hatchbacks 2024