Vauxhall aims high with Exclusive trim

Top-spec Insignia Grand Sport to get “hand crafted” attention; future cars likely to benefit from similar treatment

Vauxhall is eyeing a high-specification future, but has ruled out a premium sub brand similar to Ford’s Vignale.

Speaking at the Geneva Motor Show this morning, Opel product marketing boss Andreas Marx said larger models could benefit from a more richly-equipped trim level, but this would focus on more lavish equipment rather than a different buying experience.

The new Vauxhall Insignia Grand Sport will be offered in a new Exclusive trim, which will be the highest specification Insignia yet. Marx described it as an “all-in” trim that it will offer the potential for customers to create a bespoke model, with a wide range of customisation and personalisation options - including the ability for customers to specify any paint colour they like.

Marx described Exclusive as being like a toolbox to show Vauxhall’s capability when it comes to new technology or bespoke design elements including, paint, fabric or wheel design.

He said there was the potential for larger models in Vauxhall’s range to have a “good price elasticity for top trims”, and suggested this was particularly true for SUV models.

He said that while top-trim buyers of current models usually demand a high performance powertrain, SUV buyers covet attributes such as good looks and lots of in-car technology.

This points to a rollout of Exclusive trim models on other upscale models, particularly crossovers, including the forthcoming Vauxhall Grandland X. He said Vauxhall would “learn lessons” and make decisions for future products based on that.

He also admitted increasing the range of options represents a process challenge. Each model would be “hand crafted” and handled individually, which represents a huge shift from Vauxhall’s history of being a mass-market producer of cars.

Most Popular

Electric Citroen Ami to launch in the UK next year
2022 Citroen Ami
Citroën
21 Sep 2021

Electric Citroen Ami to launch in the UK next year

New 2022 Toyota RAV4 Adventure revealed
Toyota RAV4 Adventure
Toyota RAV4
14 Sep 2021

New 2022 Toyota RAV4 Adventure revealed

Top 10 best small estates 2021
Skoda Octavia Estate
Skoda Octavia Estate
22 Sep 2021

Top 10 best small estates 2021

Tips & advice

View All
Car dashboard warning lights: the complete guide
Car dashboard symbols and meanings
Tips and advice
10 Aug 2021

Car dashboard warning lights: the complete guide

Electric car charging stations: a complete guide
Electric car charging station
Tips and advice
3 Jun 2021

Electric car charging stations: a complete guide

PCP vs HP – which type of car finance is right for you?
PCP vs HP
Tips and advice
15 Jun 2021

PCP vs HP – which type of car finance is right for you?

Average speed cameras: how do they work?
Average speed cameras: how do they work?
Tips and advice
23 Jul 2021

Average speed cameras: how do they work?

Best cars

View All
Top 10 best car interiors 2021
Peugeot 208 hatchback
Best cars
25 Jun 2021

Top 10 best car interiors 2021

Top 10 best electric cars 2021
Volkswagen ID.3
Best cars
12 Aug 2021

Top 10 best electric cars 2021

Top 10 best cheap-to-run cars 2021
Toyota Prius front 3/4 cornering
Best cars
10 Jun 2021

Top 10 best cheap-to-run cars 2021

The UK's top 10 fastest hot hatchbacks
Mercedes AMG A45 - rear
Hot hatches
25 Jun 2021

The UK's top 10 fastest hot hatchbacks