DS E-Tense switched on for an electrified future

New DS 7 Crossback will lead to French brand’s first hybrid SUV

DS Automobiles has confirmed that electrified cars will form a big part of the upmarket French brand’s future – with a version of the upcoming DS 7 Crossback set to mount the company’s first charge on the hybrid SUV market.

The DS 7 Crossback E-Tense – expected on sale in the spring of 2019 – represents just a small part of the brand’s master plan, with DS set to release a new electrified (hybrid or pure EV) car every year. DS’ product and development director Eric Apode, said: “DS is entering the electrified vehicles scene. By 2025, more than a third of DS vehicles sold will be hybrid or all-electric.”

Inspired by the DS E-Tense concept car, the hybrid DS 7 Crossback E-Tense will be powered by a 197bhp petrol engine working in conjunction with a new 8-speed automatic gearbox and twin 80kW electric motors. With power provided to all four wheels, a total of 296bhp is said to be available, and a 37-mile all-electric range is promised.

DS Automobiles says its participation in the Formula E racing series has provided valuable lessons in electric car development, as well as providing a stage on which to showcase its advancing electric car technology. According to DS’ performance director Xavier Mestelan Pinon, “a competition series involving all-electric race cars obviously makes an ideal testing environment for our forthcoming technologies.”

Just as improved battery capacity is key to success in Formula E, car buyers are more likely to opt for electricity if doubts over battery range can be dismissed. DS says battery technology is one area that Formula E participation is helping to develop, providing a harsh component durability test. This could allow production EVs to use far higher voltages, leading to increased driving range on a full charge thanks to improved electrical efficiency.

DS has yet to confirm when it will offer an all-electric car. Its DS E-Tense gave a flavour of how one might look, and the concept’s 396bhp and potential 155mph top speed shows promise. However, a claimed maximum range of 167 miles is easily eclipsed by electric cars you can buy today, such as the Tesla Model S.

Meanwhile, with the DS 7 Crossback SUV expected to hit showrooms this year, the E-Tense hybrid will follow early in 2019.

Most Popular

Best new car deals 2024: this week’s top car offers
Carbuyer best new car deals hero
Deals
1 Mar 2024

Best new car deals 2024: this week’s top car offers

Hot car deal: quirky Nissan Juke hybrid for £172 a month
Nissan Juke dynamic
Deals
26 Feb 2024

Hot car deal: quirky Nissan Juke hybrid for £172 a month

10 smallest cars on sale 2024
smallest cars on sale
Best cars
28 Feb 2024

10 smallest cars on sale 2024

Tips & advice

View All
Car dashboard warning lights: the complete guide
Car dashboard symbols and meanings
Tips and advice
19 Dec 2023

Car dashboard warning lights: the complete guide

Electric car charging stations: a complete guide
Public EV charge point
Tips and advice
11 Jan 2023

Electric car charging stations: a complete guide

PCP vs HP – which type of car finance is right for you?
PCP vs HP
Tips and advice
17 May 2022

PCP vs HP – which type of car finance is right for you?

Average speed cameras: how do they work?
Average speed cameras: how do they work?
Tips and advice
12 Apr 2023

Average speed cameras: how do they work?

Best cars

View All
Top 10 best car interiors
Peugeot 208 hatchback
Best cars
25 Jun 2021

Top 10 best car interiors

Top 10 best electric cars 2024
The best electric cars 2023
Best cars
2 Jan 2024

Top 10 best electric cars 2024

Top 10 best cheap-to-run cars 2024
The best cheap-to-run cars 2023
Best cars
2 Jan 2024

Top 10 best cheap-to-run cars 2024

The UK's top 10 fastest hot hatchbacks 2024
Fastest hot hatchbacks hero
Best cars
2 Jan 2024

The UK's top 10 fastest hot hatchbacks 2024