Peugeot E-308 arrives with 257-mile electric range

Peugeot has announced pricing and trim levels for its important electric E-308 family hatchback

  • Allure, GT, and First Edition trim levels
  • All-new electric motor
  • Refreshed interior

Peugeot has opened the order books for its all-new E-308 hatchback, which combines a 154bhp electric motor with a 54kWh battery to provide a claimed WLTP range of 257 miles. It is also Peugeot’s first all-electric vehicle in the family hatchback class, and will act as the smaller alternative to the new Peugeot e-3008, taking on models including the Renault Megane E-Tech, Cupra Born and closely related Vauxhall Astra Electric. 

A 20-80% charge time of 28 minutes at a 100kW rapid charger has been quoted. An 11kW onboard charger will also be present, meaning customers can complete a full charge in seven hours and 20 minutes from a compatible home wall box, or five hours and 46 minutes from a 22kW public charger. For more information, read our guide on electric car charging stations.

The best electric cars 2023Top 10 best electric cars 2024

The E-308 also benefits from refreshed exterior styling updates, including a new Peugeot emblem atop the large central grille and ‘Ottawa’ diamond-cut alloy wheels developed specifically for this model. 

The interior has seen the most significant upgrade, however, headlined by a compact new steering wheel, a customisable digital instrument panel, and a 10-inch central infotainment unit running Peugeot’s i-Connect Advanced software.

The central touch screen can also allow drivers to track the electric powertrain’s data, such as the energy flow between the battery and electric motor, and how much energy is being recovered by the regenerative braking system. This will also work alongside the three driving modes that can be selected: ‘Eco’, ‘Normal’, and ‘Sport’.

As standard, the E-308 will feature two smartphone charging slots and a heated steering wheel and front seats, while massaging front seats will be an optional extra. Rear seat passengers, meanwhile, will have access to a pair of USB-C sockets, phone storage, and cupholders (depending on the trim level).

Peugeot says that the entire cabin layout has been designed to “place driver controls within easy reach for better ergonomics,” and this efficient thinking has paid dividends with 34 litres of storage cubbies around the interior. 

Three trim levels will be available from launch: ‘Allure’, ‘GT’, and ‘First Edition’. 

Allure models start at £40,050, and will feature a reverse parking camera, 3D navigation, and voice recognition. A host of safety and driver assistance technologies will also be included, such as autonomous emergency braking and adaptive cruise control. 

The mid-range ‘GT’ models will come with full Matrix LED headlight technology and ‘3D’ LED tail lights. As well as a revamped grille pattern and wider side sills for a sportier look. Alcantara leather seats and aluminium embroidered dashboard and door panel trims will also feature, as will front parking sensors and a ‘3D’-effect digital instrument cluster. Eight-colour interior mood lighting is also installed.

Bringing the variations to a close is the limited-run ‘First Edition’. Its changes primarily focus on the styling, with a specialised blue woven cloth with ‘Isabella’ leather effect and Mistral Alcantara leather featuring more prominently throughout the interior, while three unique exterior finishes can be chosen: ‘Okenite White’, ‘Olivine Green’, and ‘Selenium Grey’. 

The new E-308 hatchback is now available to order from both Peugeot’s showrooms and its website.

Interested in an EV? Check out of guide to the top 10 best electric cars of 2023.

Shafiq has had a serial obsession with all things automotive since he experienced his baptism of fire as a seven-year-old in the passenger seat of a fourth-generation Toyota Supra. He then decided to turn this passion into a profession by becoming a double journalism graduate and cutting his teeth at publications like CarThrottle, Electrifying, and The Intercooler.

He now works as a Content Editor at Carbuyer, and looks to keep the nation informed on the latest trends and news in an industry that is embracing its most significant period of change since Bertha Benz’s historic drive in the Patent Motorwagen. 

Shafiq says…

“Whether you’re a traditional enthusiast looking for your next big super saloon or someone who simply wants to find their perfect back-to-basics supermini, there is common ground to be found for both parties right here at Carbuyer. Our goal is simple: to provide you with all the advice and the details that you need to make a calculated decision that satisfies both your head and your heart.”

Shafiq Abidin’s expertise and interests:

  • Mini SUVs
  • Luxury electric saloons
  • Used performance cars

Shafiq Abidin’s top tips for car buyers:

  1. So often, buyers have their hearts set on a particular colour combination or specific cabin details. There’s nothing wrong with that, but a willingness to compromise on trim and design will often pave the way for big savings. At the end of the day, buyers should first and foremost be looking at whether or not a car satisfies their needs, and only secondarily on the more materialistic things.
  2. Having a full log of service stamps and the entire documented history of a used car is everything you need to understand how its life has been lived. Where one car may have just 10,000 miles on the odometer, but has been plagued with issues over its lifespan, another with 50,000 miles could be completely trouble-free – it’s all an indication as to how its previous owners have treated it. Remember, you’re not just buying that car, but you’re also taking on the responsibilities of what its former owners have done with it, so it’s paramount that you don’t underestimate the value of good maintenance.
  3. Do you really need that bigger, more powerful engine? These days, even the mid-level options for a particular model range provide everything you need to make a statement while retaining a large portion of the economy provided by the more ‘boring’ option. Fuel isn’t going to get any cheaper, and finding the right balance is key to ensuring that you won’t be spending more than you’d be happy to.

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