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Vauxhall launches GSe badge for hot future EVs

New sub-brand will be the go-to nameplate for sporty, electrified Vauxhall models, as it transitions to EV-only by 2028

Vauxhall GSe badge
  • GSe becomes electrified sub-brand
  • Vauxhall to become electric-only by 2028
  • GSe will become top-of-the-range performance model

Vauxhall has launched a new GSe sub-brand, designed to offer buyers sportier versions of the brand’s hybrid and electric models. The GSe badge should prove pivotal in the maker’s goal of offering only electric vehicles by 2028.

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The GSe nameplate stands for ‘Grand Sport Electric’ and will become the new top-of-the-range trim offering. The badge has been created as a nod to the history of the Vauxhall brand, which previously used the GSi name to designate performance models – before switching to VXR in more recent times.

Vauxhall is yet to announce full details of the GSe brand, but does say that these models will feature “driver-focused chassis set-ups” – suggesting changes to the suspension, and maybe the steering and brakes. We expect a distinguished look to both the interior and exterior, in line with previous performance Vauxhall models.

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It’s likely the GSe name will first appear on the plug-in hybrid Astra and Grandland models, before being added to the brand’s EVs in time. We should therefore see a Corsa GSe and Mokka GSe before too long.

A simplified trim lineup means the current GS-Line specification will remain and take styling inspiration from the GSe, but without the same performance-orientated parts fitted to the sporty range-toppers.

Acting Managing Director of Vauxhall, James Taylor, said: “Sitting atop the newly simplified Vauxhall range, the GSe name is both a nod to GSi performance models from our heritage as well being a complement to the GS versions in our lineup today.”

All Vauxhall models are currently available with some form of electrification, including the Vauxhall Vivaro van and Vauxhall Corsa-e. The new Vauxhall Astra is currently only offered as a petrol, or a plug-in hybrid, but an all-electric model expected to arrive shortly – taking its technology from the newly-revealed Peugeot e-308.

Unsure what electric car to buy? Check out our top 10 best electric cars

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