SEAT to raise dealership standards

After stinging criticism, SEAT is to overhaul its dealerships for a better customer experience

SEAT is planning to shake up its dealerships after criticism in the Driver Power customer satisfaction survey. SEAT finished 32nd out of 32 brands in the survey and was voted worst for workmanship, technical knowledge, cleanliness and atmosphere.

SEAT UK director Neil Williamson told Carbuyer’s sister title Auto Express: “We need to make sure our dealers are as good as our cars. It's a big job for us to do.”

Despite the scathing result, SEAT's cars are better than ever. The SEAT Leon hatchback has won several industry awards this year.

"It’s never good news to get a bad survey result, but this [Driver Power] was actually quite good timing. Our cars have improved quicker than our dealers and we need to correct that," continued Williamson.

"We spoke to them at a director forum in the summer and showed them the survey result. We need to address it and have started to. We will rebrand all our dealers in the next two years. They are 14 years out of date."

Every one of SEAT's dealers will be given a cosmetic makeover to coincide with the launch of the brand's new SUV in 2016. SEAT will add a further 10 dealers to the UK network, taking its total number of dealerships to around 135.

Williamson cites SEAT's past struggles as one reason for the result. He said: "It's a legacy of where we have been. Prior to the last couple of years our dealers were at best break-even. They have done really well to survive."

The success of the Leon means it's soon expected to take over from the SEAT Ibiza as the company's best seller in the UK.

Recommended

Top 10 best cars for students 2021
Skoda Fabia hatchback front 3/4 static
Best cars
3 Sep 2021

Top 10 best cars for students 2021

Top 10 best cars with sliding doors 2021
Seat Alhambra
Best cars
19 Jul 2021

Top 10 best cars with sliding doors 2021

Top 10 best used small cars 2021
Ford Fiesta Mk7
Best cars
9 Jul 2021

Top 10 best used small cars 2021

SEAT Leon hatchback review
SEAT Leon e-Hybrid hatchback front 3/4 tracking
SEAT Leon
5 Jul 2021

SEAT Leon hatchback review

Most Popular

Top 10 best small estates 2021
Skoda Octavia Estate
Skoda Octavia Estate
22 Sep 2021

Top 10 best small estates 2021

New 2022 Toyota RAV4 Adventure revealed
Toyota RAV4 Adventure
Toyota RAV4
14 Sep 2021

New 2022 Toyota RAV4 Adventure revealed

Electric Citroen Ami to launch in the UK next year
2022 Citroen Ami
Citroen Ami
21 Sep 2021

Electric Citroen Ami to launch in the UK next year

Tips & advice

View All
Car dashboard warning lights: the complete guide
Car dashboard symbols and meanings
Tips and advice
10 Aug 2021

Car dashboard warning lights: the complete guide

Electric car charging stations: a complete guide
Electric car charging station
Tips and advice
3 Jun 2021

Electric car charging stations: a complete guide

PCP vs HP – which type of car finance is right for you?
PCP vs HP
Tips and advice
15 Jun 2021

PCP vs HP – which type of car finance is right for you?

Average speed cameras: how do they work?
Average speed cameras: how do they work?
Tips and advice
23 Jul 2021

Average speed cameras: how do they work?

Best cars

View All
Top 10 best car interiors 2021
Peugeot 208 hatchback
Best cars
25 Jun 2021

Top 10 best car interiors 2021

Top 10 best electric cars 2021
Volkswagen ID.3
Best cars
12 Aug 2021

Top 10 best electric cars 2021

Top 10 best cheap-to-run cars 2021
Toyota Prius front 3/4 cornering
Best cars
10 Jun 2021

Top 10 best cheap-to-run cars 2021

The UK's top 10 fastest hot hatchbacks
Mercedes AMG A45 - rear
Hot hatches
25 Jun 2021

The UK's top 10 fastest hot hatchbacks