Exclusive: Aston Martin plans new mid-engined supercar

Huge product offensive for Aston sees seven new cars planned, with a fresh model every year until 2023

Aston Martin has revealed plans for expansion over the next few years, confirming it’ll unveil seven new cars between now and 2023. Our exclusive image shows how one of those – a Ferrari 488-rivalling supercar – could look.

The strategy is about more than just new cars, however. Speaking exclusively to Carbuyer, Aston CEO Andy Palmer said the company has three key “pillars” it plans to build on, offering well-heeled customers two-door sports cars, four-door Lagonda saloons and SUV models.

The DBX SUV will be one of those, but Palmer said the company has a “blind spot” where the Ferrari 488 sits. “We have a slightly lower average transaction price than Ferrari”, he explained, saying the company needs “something that connects your Valkyrie at £2.5-3 million with the rest of the group.”

That connecting car is likely to be priced close to the 488, which currently retails for around £200,000. Asked whether it would have to be mid-engined, Palmer said it didn’t have to be, but that “it’s easier to get the 50:50 weight distribution and that market tends to be defined as mid-engined”.

Any mid-engined Aston will be affordable in supercar terms, but is expected to build on the technology developed for the multi-million-pound Valkyrie. “The Valkyrie will definitely produce some of the DNA for the 488 competitor,” Palmer stated.

Other models in Aston Martin’s future include an all-electric Rapide that will arrive ahead of two Lagonda saloons, which will have an “electric future”. But while Aston will happily build EVs (electric vehicles), Palmer explained conventional petrol engines will continue to be key to its sports cars.

“Clearly, the Valkyrie has an electric element as a KERS system, so hybridisation will go throughout everything,” he said, “but I see full EV more in the four-door market.”

Palmer summed up Aston Martin’s position in the marketplace and its core philosophy: “We aspire to make the most beautiful cars in the world. In that statement, we don’t have to be 0.1 seconds faster than a Ferrari or more comfortable than a Rolls-Royce, we have to be true to what we are: the love of beautiful.”

Most Popular

Best new car deals 2021
Fiat 500 electric
Deals
24 Sep 2021

Best new car deals 2021

Top 10 best small estates 2021
Skoda Octavia Estate
Skoda Octavia Estate
22 Sep 2021

Top 10 best small estates 2021

Electric Citroen Ami to launch in the UK next year
2022 Citroen Ami
Citroen Ami
21 Sep 2021

Electric Citroen Ami to launch in the UK next year

Tips & advice

View All
Car dashboard warning lights: the complete guide
Car dashboard symbols and meanings
Tips and advice
10 Aug 2021

Car dashboard warning lights: the complete guide

Electric car charging stations: a complete guide
Electric car charging station
Tips and advice
3 Jun 2021

Electric car charging stations: a complete guide

PCP vs HP – which type of car finance is right for you?
PCP vs HP
Tips and advice
15 Jun 2021

PCP vs HP – which type of car finance is right for you?

Average speed cameras: how do they work?
Average speed cameras: how do they work?
Tips and advice
23 Jul 2021

Average speed cameras: how do they work?

Best cars

View All
Top 10 best car interiors 2021
Peugeot 208 hatchback
Best cars
25 Jun 2021

Top 10 best car interiors 2021

Top 10 best electric cars 2021
Volkswagen ID.3
Best cars
12 Aug 2021

Top 10 best electric cars 2021

Top 10 best cheap-to-run cars 2021
Toyota Prius front 3/4 cornering
Best cars
10 Jun 2021

Top 10 best cheap-to-run cars 2021

The UK's top 10 fastest hot hatchbacks
Mercedes AMG A45 - rear
Hot hatches
25 Jun 2021

The UK's top 10 fastest hot hatchbacks