Ford B-MAX dropped from range

Fiesta-based Ford B-MAX MPV dropped from the range; plans still in place for an all-electric SUV

The Ford B-MAX is no more. The Fiesta-based MPV has been dropped from the range in favour of the recently refreshed Ford EcoSport SUV.

Speaking to Carbuyer at the Frankfurt Motor Show, Ford of Europe's boss Steve Armstrong said: "We are in the middle of a really strong product changeover phase. We’ve now finished production of the B-MAX and that has now been replaced with the EcoSport.

"That segment is declining and we need to stay relevant. We've taken the opportunity to bring [EcoSport] production to Europe."

The move follows pressure on the MPV market, which is contracting as the SUV market continues to grow. According to the Society of Motor Manufacturers and Traders, registrations of new SUVs grew by 7.9% last month, which was in stark contrast to a market that has contracted by 6.4% compared to August 2016.

Last year, Ford announced it was evaluating its model range and would "eliminate less profitable vehicles over time" in order to focus on "more profitable vehicles such as crossovers and SUVs." The Ford C-MAX could be the next model to face the axe as buyers choose models such as the Ford Kuga SUV.

Ford’s new CEO Jim Hackett, who took up office in May, will announce further details on Ford’s product strategy. Armstrong said plans are still on track for an all-new, fully electric small SUV to launch in 2020. That as-yet-unnamed model will boast a range of “at least” 300 miles and will be sold across North America, Europe and Asia.

This will be joined by a hybrid version of the Ford Mustang and a plug-in hybrid Ford Transit.

Recommended

Ford Puma SUV review
Ford Puma
12 Jan 2021

Ford Puma SUV review

Cheap fun cars: our picks from £1,000 to £10,000
Honda Civic Type R front
Toyota
5 Jan 2021

Cheap fun cars: our picks from £1,000 to £10,000

Ford Kuga Hybrid joins range as third electrified Kuga
Ford Kuga
17 Nov 2020

Ford Kuga Hybrid joins range as third electrified Kuga

Ford Focus hatchback review
Ford Focus
18 Oct 2020

Ford Focus hatchback review

Most Popular

New Renault 5 electric car on sale by 2025
Renault
14 Jan 2021

New Renault 5 electric car on sale by 2025

Best small SUVs
Small SUVs
31 Dec 2020

Best small SUVs

Best first cars
City cars
11 Jan 2021

Best first cars