New Polestar 3 SUV teased
The Polestar 3 is an electric SUV designed to take on the Volkswagen ID.4 and Audi e-tron
- The Polestar 3 is set to go on sale in 2022
- Shares underpinnings with the new Volvo XC90
- Brand aiming for a range of 310 miles
The Polestar 3 is set to arrive in 2022 and will be an electric SUV to rival the Audi e-tron, Volkswagen ID.4 and Jaguar I-Pace. Polestar has now released an image of the new car under a sheet, hinting at its overall shape.
As the name suggests, the Polestar 3 will be the company’s third standalone model, after the limited-run £140,000 Polestar 1 plug-in hybrid and the £50,000 Polestar 2 electric saloon. While the last two cars were rebadged Volvo concept cars, the 3 is the brand’s first original design.
Despite the difference in personality, the Polestar 3 will share a platform and a battery with the XC90. The Polestar 3 and the next-generation XC90 will be two of the first cars to sit on the new SPA2 platform that will underpin several large models, including the Volvo V60 and S90. With its coupe-like roof, however, the Polestar will be a strict five-seater, whereas the XC90 has seven seats.
We understand that Polestar is aiming for a 310-mile battery range for the Polestar 3 and there’ll be an electric motor on each axle to give plenty of power and four-wheel drive. Missoni reiterated that the XC90 and the Polestar 3 will have different driving characteristics, with the Volvo likely to prioritise comfort and the Polestar having a sportier setup.
Both will come with a huge array of safety technology, though, and it’s highly likely that the Polestar 3 will feature advanced self-driving capabilities. The car will be manufactured in both the USA and in China, in order to help cater for two of the largest electric vehicle markets in the world.
As with the Polestar 1 and Polestar 2, the brand's SUV will be marketed in a very different way to 'Polestar Engineered' versions of cars in the Volvo range. Rather than sharing showroom space with the Swedish brand, Polestar cars will be offered through a network of 'Polestar Spaces' situated in busy town-centre locations.
This tactic seems comparable to Ford Stores being opened inside fashion retailers, as well as the pop-up shops opened by Mercedes. Such locations are well placed to attract impulse buyers, while traditional out-of-town dealerships tend to receive far less passing trade.
Outlining another move away from traditional marketing, Polestar is also set to use a subscription-based ownership model, similar to a number of its competitors.As more electric cars come onto the market, prices start to venture downwards. Check out our list of the cheapest electric cars.