Jaguar Land Rover launches new vehicle subscription service

Monthly subscription allows you to change vehicles, with nearly all costs covered in one payment

2020 Range Rover Vogue P400 - Dynamic off-road

Jaguar Land Rover has launched a vehicle subscription service called Pivotal. The company calls the service a “no-commitment premium subscription” and it lets you switch between JLR cars every six months.

The service currently includes access to the Land Rover Discovery and Discovery Sport, the Range Rover, Velar and Evoque, plus the Jaguar I-Pace and F-Pace. The Land Rover Defender will be available later on, alongside the Discovery Sport and Evoque plug-in hybrids. The subscription would therefore allow users to drive a zero-emission electric car for a time, then switch to an off-road-focused model for a period afterwards.

Best 4x4s to buy now

The monthly payment covers the cost of rental, insurance, tax, servicing and maintenance, so customers will only need to pay for the fuel they use. It’s similar to Volvo’s discontinued Care by Volvo scheme, while Peugeot’s Just Add Fuel also bundles all the car’s costs into one payment but doesn’t let you change cars as it’s usually based on a PCP finance deal.

JLR says there are different membership tiers available and that customers will be able to pause their subscriptions for a month or two at a time.

The lowest tier, named Blue, gives you access to a Discovery Sport, Evoque or F-Pace for £750 a month. Indigo (£1,150) opens the door to a Velar, Discovery or I-Pace, while Violet offers the Range Rover Sport and costs £1,350 a month. Top-tier Ultraviolet lets you drive a Range Rover for £1,600 monthly. There’s also a £550 sign-up fee.

Pivotal replaces ‘Carpe’, a service that gave customers an unlimited-mileage 12-month contract on a new JLR vehicle. Subscription services like these are becoming more popular; it’s thought that 10% of new cars will be leased on a subscription basis by 2025.

Read our Jaguar and Land Rover reviews here.

Recommended

Free insurance car deals
Peugeot 508 SW
Tips and advice
7 Dec 2021

Free insurance car deals

Classic cars to buy in 2021
Classic cars to buy - header image
Car buying
17 Nov 2021

Classic cars to buy in 2021

PCP deals explained – what is PCP finance?
Car dealer and customer talking
Car finance
8 Sep 2021

PCP deals explained – what is PCP finance?

New Jaguar F-Pace R-Dynamic Black model launched
Jaguar F-Pace R-Dynamic Black
Jaguar F-Pace
11 Aug 2021

New Jaguar F-Pace R-Dynamic Black model launched

Most Popular

UK road tax costs 2021/2022 explained
2021 Road Tax explained
Tips and advice
7 Jan 2022

UK road tax costs 2021/2022 explained

Top 10 best economical 4x4s, SUVs and crossovers 2022
Peugeot 3008 SUV front cornering
Best cars
6 Jan 2022

Top 10 best economical 4x4s, SUVs and crossovers 2022

Best 0% APR car deals
Hyundai Bayon deals
Deals
5 Jan 2022

Best 0% APR car deals

Tips & advice

View All
Car dashboard warning lights: the complete guide
Car dashboard symbols and meanings
Tips and advice
10 Aug 2021

Car dashboard warning lights: the complete guide

Electric car charging stations: a complete guide
Electric car charging station
Tips and advice
5 Nov 2021

Electric car charging stations: a complete guide

PCP vs HP – which type of car finance is right for you?
PCP vs HP
Tips and advice
29 Sep 2021

PCP vs HP – which type of car finance is right for you?

Average speed cameras: how do they work?
Average speed cameras: how do they work?
Tips and advice
23 Jul 2021

Average speed cameras: how do they work?

Best cars

View All
Top 10 best car interiors 2022
Peugeot 208 hatchback
Best cars
25 Jun 2021

Top 10 best car interiors 2022

Top 10 best electric cars 2022
Ioniq 5
Best cars
1 Dec 2021

Top 10 best electric cars 2022

Top 10 best cheap-to-run cars 2022
Toyota Prius front 3/4 cornering
Best cars
17 Jan 2022

Top 10 best cheap-to-run cars 2022

The UK's top 10 fastest hot hatchbacks 2022
Audi RS 3 driving - front view
Hot hatches
27 Oct 2021

The UK's top 10 fastest hot hatchbacks 2022