Jaguar Land Rover launches new vehicle subscription service

Monthly subscription allows you to change vehicles, with nearly all costs covered in one payment

2020 Range Rover Vogue P400 - Dynamic off-road

Jaguar Land Rover has launched a vehicle subscription service called Pivotal. The company calls the service a “no-commitment premium subscription” and it lets you switch between JLR cars every six months.

The service currently includes access to the Land Rover Discovery and Discovery Sport, the Range Rover, Velar and Evoque, plus the Jaguar I-Pace and F-Pace. The Land Rover Defender will be available later on, alongside the Discovery Sport and Evoque plug-in hybrids. The subscription would therefore allow users to drive a zero-emission electric car for a time, then switch to an off-road-focused model for a period afterwards.

Best 4x4s to buy now

The monthly payment covers the cost of rental, insurance, tax, servicing and maintenance, so customers will only need to pay for the fuel they use. It’s similar to Volvo’s discontinued Care by Volvo scheme, while Peugeot’s Just Add Fuel also bundles all the car’s costs into one payment but doesn’t let you change cars as it’s usually based on a PCP finance deal.

JLR says there are different membership tiers available and that customers will be able to pause their subscriptions for a month or two at a time.

The lowest tier, named Blue, gives you access to a Discovery Sport, Evoque or F-Pace for £750 a month. Indigo (£1,150) opens the door to a Velar, Discovery or I-Pace, while Violet offers the Range Rover Sport and costs £1,350 a month. Top-tier Ultraviolet lets you drive a Range Rover for £1,600 monthly. There’s also a £550 sign-up fee.

Pivotal replaces ‘Carpe’, a service that gave customers an unlimited-mileage 12-month contract on a new JLR vehicle. Subscription services like these are becoming more popular; it’s thought that 10% of new cars will be leased on a subscription basis by 2025.

Read our Jaguar and Land Rover reviews here.

Recommended

New Jaguar F-Pace SVR faster than before
Jaguar F-Pace
3 Dec 2020

New Jaguar F-Pace SVR faster than before

Updated Jaguar XF launched
Jaguar XF
6 Oct 2020

Updated Jaguar XF launched

2020 Jaguar XE facelift includes mild-hybrid engine
2020 Jaguar XE facelift driving
Jaguar XE saloon
5 Oct 2020

2020 Jaguar XE facelift includes mild-hybrid engine

New electric Jaguar saloon planned to rival Tesla Model 3
Jaguar
8 Sep 2020

New electric Jaguar saloon planned to rival Tesla Model 3

Most Popular

Best 4x4s and SUVs
Peugeot 3008 SUV rear 3/4 tracking
Family SUVs
14 Jan 2021

Best 4x4s and SUVs

2021 scrappage schemes: the complete guide
Tips and advice
7 Jan 2021

2021 scrappage schemes: the complete guide

Best first cars
City cars
11 Jan 2021

Best first cars