New Peugeot 308 gets £24,000 price tag
Next-generation Peugeot 308 has two plug-in hybrid options and a hi-tech interior
- Plug-in hybrid offers 39-mile range
- Eye-catching design
- Priced from £24,000
Pricing and specifications for the new Peugeot 308 hatchback have been revealed. The new car starts from £24,000, and will be available with plug-in hybrid powertrains for the first time, when it arrives in showrooms in December.
To help set it apart from other family hatchback rivals, Peugeot has given the new 308 a bold styling update, which includes the brand’s updated logo. It also gets plenty of interior technology and comes equipped with Peugeot's latest safety features and advanced driver assist systems.
It’s the first car that Peugeot will use to move the brand upmarket, suggesting the Audi A3 and BMW 1 Series are the cars it’s targeting with the new 308. Other family hatchback rivals include the Ford Focus, Volkswagen Golf, and the forthcoming Honda Civic.
2021 Peugeot 308: Trim levels, specifications and pricing
The new 308 will be available in five trim levels from launch. Entry-level Active Premium models will only be available with petrol and diesel engines, while Allure variants onwards can be specced with plug-in hybrid powertrains.
The Active Premium trim starts from £24,000. It comes well-equipped as standard, with 16-inch alloy wheels and automatic LED headlights and LED daytime running lights. LED tail lights are also fitted, which are joined by a contrasting black trim piece mounted across the tailgate. Inside, there’s a new multi-function steering wheel, a frameless rear view mirror and comfort seats.
Standard technology includes Peugeot’s i-Cockpit setup, with a 10-inch digital dial cluster and a 10-inch infotainment touchscreen, Apple CarPlay and Android Auto. Safety features include cruise control, lane keep assist, traffic-sign recognition, driver attention monitoring and autonomous emergency braking with pedestrian and cyclist detection.
Upgrading to the Allure model costs from £25,850. It adds 17-inch alloys and a front grille with horizontal chrome trim. You'll be able to spot Hybrid variants thanks to new ‘Hybrid’ exterior badging. Inside, the driver and passenger seats are trimmed in a combination of leather effect and cloth seat materials with a mint-coloured stitching, while door panels now feature ambient lighting. Technology upgrades include Peugeot’s Connected 3D Navigation, with live traffic updates and a voice-operated assistant. Touch-sensitive ‘i-Toggle’ replaces standard ventilation and stereo controls. Front and rear parking sensors and a 180-degree reversing camera are also standard to take the stress out of parking.
Allure Premium trim increases the price tag to £26,750, adding the Drive Assist Pack, which features rear cross traffic alert, adaptive cruise control with Stop & Go function, as well as long range Active Blind Spot detection. Wireless Apple CarPlay and Android Auto are also standard, along with a wireless smartphone charging pad.
The sporty GT starts from £28,650, and adds 18-inch alloys with a two-tone finish, specific GT badging on petrol and diesel variants and a dark chrome chequered design for the front grille. It also gets different side sills making the car look wider. All GT models get Full Matrix LED headlights and the brand’s new LED tail lights featuring a unique lighting signature to 'welcome' its owner.
Peugeot’s new Clean Cabin Technology is also standard, and helps to reduce the amount of pollutants entering the cabin. They also feature a 3D i-Cockpit with a configurable 3D head-up display. Other upgrades include a heated steering wheel and the Driver Sport Pack, which allows owners to customise the car’s accelerator and steering responses to their own driving style, along with adjustable colour schemes for the digital dials.
The range-topping GT Premium starts from £30,250, adding a premium stereo system and an AGR-certified driver’s seat for improved support with a massage function. The front seats are also heated and feature four-way electrical adjustment.
All GT Premium cars also come with the Drive Assist Pack Plus, which includes semi-autonomous lane positioning assist technology, and Visio Park 3, which adds a 360-degree HD reversing camera and semi-autonomous parking assistance.
Engines and PHEV powertrains
The Peugeot 308 will be available with a choice of plug-in hybrid powertrains from launch, which combine a 1.6-litre petrol engine, an electric motor and a 12.4kWh battery. Two power outputs are available, with a choice of 178bhp or 222bhp, and both are capable of up to 39 miles of pure-electric range. They are ideal choices for company-cars drivers, with low CO2 emissions of 25-27g/km placing them in a low Benefit-in-Kind banding.
Both PHEV powertrains come with a 3.7kW on-board charger as standard, with buyers able to add a faster 7.4kW charger as an option. A full charge using the standard home wallbox takes around four hours, while the optional 7.4kW charger reduces this to just under two hours.
Buyers can still opt for a non-hybrid powertrain, with the choice of new and efficient petrol and diesel engines. The 1.2-litre PureTech petrol produces 128bhp, while the 1.5-litre BlueHDi diesel delivers the same power output. CO2 emissions for the petrol engine are 128-131g/km, with the diesel emitting 117-121g/km. All petrol and diesel versions of the 308 get an eight-speed automatic gearbox as standard and front-wheel drive.
Full performance specifications and fuel economy details for the new 308 are expected to be revealed closer to the car’s official launch later this year.
Peugeot has given its family hatchback a striking redesign to help it stand out in a competitive field. The front end features thin headlamp units, sharp hook-like daytime running lights and a wide grille that features an intricate pattern. The number plate has been moved to the lower air intake, so as not to disrupt the main front end design. It’s the first model to wear the new Peugeot emblem, which also hides the radar sensors for the autonomous driving aids. The car is 20mm lower than the model it replaces and looks a lot leaner.
Around the back, thin tail-light clusters create the familiar ‘claw-slash’ look, and a strip of black plastic makes it look like one full-width piece. The fog lights and reverse lights are integrated with the rear bumper, which is painted black for a sporty look. On GT and GT Premium trims, the 308’s bulky body kit is Peugeot’s equivalent to Ford’s ST-Line and SEAT’s FR specs.
Rumours suggest Peugeot is working on a more rugged-looking version, with plastic body cladding, roof bars and a slightly raised ride height. This would be in a similar vein to the Ford Focus Active and the newly launched DS 4 but, like those cars, four-wheel drive won’t be fitted.
The current Peugeot 308 has a massive boot but that comes at the expense of rear legroom. This time around, those in the back of the 308 should have much more space, as the wheelbase (the distance between the front and rear wheels) is 55mm longer than before. Rear-seat passengers get their own air vents now too. Boot space is 412 litres, which is much less than the current car but still more than a Volkswagen Golf or Ford Focus. There’s always the upcoming 308 SW estate if you need more boot space. It’s worth noting that the plug-in hybrids are likely to have a smaller boot, but Peugeot hasn’t provided exact figures yet.
2021 Peugeot 308 SW estate
A new version of the Peugeot 308 SW estate has also been revealed. It’s set to go on sale at the end of the year with the same hybrid powertrains as the hatchback, and features a larger 608-litre boot - one of the biggest in its class.
See where the Peugeot 308 SW features on our list of the best small estates.
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