Skip advert
Advertisement
Tips and advice

Should you buy an Audi, a BMW or a Mercedes?

If you’re in the market for a premium German car, choosing between the top contenders can be tough. We explain what each brand is about

Audi, BMW, and Mercedes have long been considered the premium trio to pick from when it comes to executive and luxury vehicles. The three have a  long-standing rivalry and all can claim a rich history that got them to where they are today. The battle for supremacy in the executive car market has meant the Audi A4, BMW 3-Series, and Mercedes C-Class have become some of the most capable and widely known cars the brands produce. But when it comes to putting your hand in your own pocket, which three of these should you buy? Our guide takes you through all you need to know.

Advertisement - Article continues below

UK buyers hold all three of these German brands in high regard and all make appearances in prestige best selling car lists. Not only do they have high kerb appeal, but the levels of quality and consistent improvements over the years have made many owners return for another example without considering anything else.

What does BMW stand for?What does BMW stand for?

While the styling of Audi, BMW and Mercedes models used to be relatively conservative, the current generation of cars feature far bolder designs, although they’re generally still more sophisticated and imposing than rivals. They also have cabins that are supremely comfortable, generally superb to look at and typically equipped with all the latest technology. As a result, cars from these brands are as in demand on the used market as they are when new, which means they hold their value in spite of relatively high prices.

The high level of competence shared by the three manufacturers does make it harder to choose between them. With each offering a vast array of models ranging from smaller entry-level cars (the Audi A1, BMW 1 Series and Mercedes A-Class), along with a multitude of SUVs, saloons and estates of all sizes, all the way to flagship performance and electric models. 

So, if you’re unsure if your next car should bear Audi’s instantly recognisable rings, BMW’s blue and white propeller, or Mercedes’ iconic three-pointed star, we set out what you can reasonably expect from each company’s cars. Read on for our full guide to Audi, BMW and Mercedes.

Find out what Audi is all about, read the BMW rundown, or swat up on Mercedes.

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

Best new car deals 2024: this week’s top car offers
Carbuyer best new car deals hero
Deals
12 Apr 2024

Best new car deals 2024: this week’s top car offers

Used car deals of the week
Volkswagen Golf GTE hatchback front tracking
Deals
10 Apr 2024

Used car deals of the week

The UK's top 10 best-selling cars 2024
The UK's best-selling cars hero
Best cars
4 Apr 2024

The UK's top 10 best-selling cars 2024

What is PCP finance? Car finance explained
Car dealer for a day
Tips and advice
28 Mar 2024

What is PCP finance? Car finance explained

Most Popular

Kia Sorento review – a great SUV now made even better
Kia Sorento 2024 front quarter driving
In-depth reviews
10 Apr 2024

Kia Sorento review – a great SUV now made even better

New Audi S3 revealed: £47k hot hatch brings greater focus on handling
Audi S3 saloon front quarter
News
17 Apr 2024

New Audi S3 revealed: £47k hot hatch brings greater focus on handling

Best new car deals 2024: this week’s top car offers
Carbuyer best new car deals hero
Deals
12 Apr 2024

Best new car deals 2024: this week’s top car offers

Tips & advice

View All
Car dashboard warning lights: the complete guide
Car dashboard symbols and meanings
Tips and advice
26 Mar 2024

Car dashboard warning lights: the complete guide

Electric car charging stations: a complete guide
Public EV charge point
Tips and advice
11 Jan 2023

Electric car charging stations: a complete guide

PCP vs HP – which type of car finance is right for you?
PCP vs HP
Tips and advice
17 May 2022

PCP vs HP – which type of car finance is right for you?

Average speed cameras: how do they work?
Average speed cameras: how do they work?
Tips and advice
21 Mar 2024

Average speed cameras: how do they work?

Best cars

View All
Top 10 best car interiors
Peugeot 208 hatchback
Best cars
25 Jun 2021

Top 10 best car interiors

Top 10 best electric cars 2024
best electric cars
Best cars
28 Mar 2024

Top 10 best electric cars 2024

Top 10 best cheap-to-run cars 2024
The best cheap-to-run cars 2023
Best cars
2 Jan 2024

Top 10 best cheap-to-run cars 2024

The UK's top 10 fastest hot hatchbacks 2024
Fastest hot hatchbacks hero
Best cars
2 Jan 2024

The UK's top 10 fastest hot hatchbacks 2024