Tips and advice

Should you buy an Audi, a BMW or a Mercedes?

If you’re in the market for a premium German car, choosing between the top contenders can be tough. We explain what each brand is about

Audi, BMW, and Mercedes have long been considered the premium trio to pick from when it comes to executive and luxury vehicles. The three have a  long-standing rivalry and all can claim a rich history that got them to where they are today. The battle for supremacy in the executive car market has meant the Audi A4, BMW 3-Series, and Mercedes C-Class have become some of the most capable and widely known cars the brands produce. But when it comes to putting your hand in your own pocket, which three of these should you buy? Our guide takes you through all you need to know.

UK buyers hold all three of these German brands in high regard and all make appearances in prestige best selling car lists. Not only do they have high kerb appeal, but the levels of quality and consistent improvements over the years have made many owners return for another example without considering anything else.

What does BMW stand for?

While the styling of Audi, BMW and Mercedes models used to be relatively conservative, the current generation of cars feature far bolder designs, although they’re generally still more sophisticated and imposing than rivals. They also have cabins that are supremely comfortable, generally superb to look at and typically equipped with all the latest technology. As a result, cars from these brands are as in demand on the used market as they are when new, which means they hold their value in spite of relatively high prices.

The high level of competence shared by the three manufacturers does make it harder to choose between them. With each offering a vast array of models ranging from smaller entry-level cars (the Audi A1, BMW 1 Series and Mercedes A-Class), along with a multitude of SUVs, saloons and estates of all sizes, all the way to flagship performance and electric models. 

So, if you’re unsure if your next car should bear Audi’s instantly recognisable rings, BMW’s blue and white propeller, or Mercedes’ iconic three-pointed star, we set out what you can reasonably expect from each company’s cars. Read on for our full guide to Audi, BMW and Mercedes.

Find out what Audi is all about, read the BMW rundown, or swat up on Mercedes.

Recommended

Should I buy an insurance write-off? Cat C, Cat D, Cat S and Cat N car explained
Cat D cars, Cat C & insurance write-offs: complete guide
Tips and advice
5 Jul 2022

Should I buy an insurance write-off? Cat C, Cat D, Cat S and Cat N car explained

Top 10 best reliable small cars 2022
Hyundai Kona deals
Best cars
5 Jul 2022

Top 10 best reliable small cars 2022

Range Rover SUV review
RR 1
Range Rover
4 Jul 2022

Range Rover SUV review

Top 10 best used hatchbacks 2022
2014 Skoda Octavia in blue driving around a corner
Best cars
1 Jul 2022

Top 10 best used hatchbacks 2022

Most Popular

Best new car deals 2022: this week’s top car offers
Facelifted Volvo XC60 driving - front
Deals
1 Jul 2022

Best new car deals 2022: this week’s top car offers

Engine management light: top 5 causes of amber engine warning light
Engine management light: top 5 causes of amber engine warning light
Car technology
22 Jun 2022

Engine management light: top 5 causes of amber engine warning light

Top 10 cheapest electric cars 2022
2021 Citroen Ami
Best cars
16 Jun 2022

Top 10 cheapest electric cars 2022

Tips & advice

View All
Car dashboard warning lights: the complete guide
Car dashboard symbols and meanings
Tips and advice
23 Mar 2022

Car dashboard warning lights: the complete guide

Electric car charging stations: a complete guide
Electric car charging station
Tips and advice
5 Nov 2021

Electric car charging stations: a complete guide

PCP vs HP – which type of car finance is right for you?
PCP vs HP
Car buying
17 May 2022

PCP vs HP – which type of car finance is right for you?

Average speed cameras: how do they work?
Average speed cameras: how do they work?
Tips and advice
20 Jun 2022

Average speed cameras: how do they work?

Best cars

View All
Top 10 best car interiors 2022
Peugeot 208 hatchback
Best cars
25 Jun 2021

Top 10 best car interiors 2022

Top 10 best electric cars 2022
Ioniq 5
Best cars
25 Apr 2022

Top 10 best electric cars 2022

Top 10 best cheap-to-run cars 2022
Nissan Leaf front
Best cars
3 May 2022

Top 10 best cheap-to-run cars 2022

The UK's top 10 fastest hot hatchbacks 2022
Audi RS 3 driving - front view
Hot hatches
24 Jun 2022

The UK's top 10 fastest hot hatchbacks 2022